Being a second-generation Iranian immigrant, I wanted to pay homage to my heritage through creating and designing a tea brand concept that is modern and whimsical in nature, yet reflects the elegance, authenticity, and ornate character of ancient Persian culture.
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/0382651e-23b7-4473-92e6-62d30a1dfaa8_rw_1920.jpg?h=cf8e7a1c834b0f8d74e1fb00b8a60619)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/85e5f488-de22-44ac-ba9b-bc9290335629_rw_1920.jpg?h=272955b4b965414dc6d48d9f58557361)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/93dcdcff-188a-4f61-85b1-b743166014d3_rw_1920.jpg?h=19902a3a81fad54aa1e7fd5bf0fd70de)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/a4251c7c-86b3-4aa3-a6d1-6e33b9d3746e_rw_1920.jpg?h=c4549a6f6018ae959f75cd182ec793b1)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/3e9bca49-81bd-4e9a-b8eb-591f9e41de37_rw_1920.jpg?h=77132b89bc605833416d8e374f0dd089)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/40019419-72fb-4d58-a662-0ea7e03f85a5_rw_1920.jpg?h=b419bfbca8f41fb58939658ecfd8df20)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/39751df9-5029-4c2f-8983-08587cff95cf_rw_1920.jpg?h=5d4c1994bfb2b41172a8d808366633c1)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/0cea40ec-5a10-48db-b8fa-6e0de736ab20_rw_1200.png?h=5c9efe980beed96099a7cd905e892063)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/8a298995-7aa4-4a45-abb0-1fa7700beefe_rw_3840.jpg?h=333507174fd215728144f914dcb9dad2)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/d3b4ec37-9218-4ff2-a431-19ff9417c302_rw_1200.png?h=2b3e061dcb641bb3571e5e0a918833b8)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/952d8952-65b4-4a4e-be2a-8bc896ea3a43_rw_1920.jpg?h=9c37c399f21534aa0e4f9edd93a0ca7d)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/fc2e6881-5b34-44ba-85c0-707e973c069c_rw_1920.jpg?h=fd151b3280a9ceec765ca6c514395581)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/eee28b16-1670-4ca3-8405-49648ec53e9b_rw_3840.jpg?h=28fedecf0476fd47dcae4ef2d15d7250)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/2a094cde-4613-46a3-b029-6e70b7300135_rw_3840.jpg?h=b1167019a2885dc853e1461f8749ff0a)
Process: Patterns
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/fc619969-0c99-46e8-8eda-9b2ad6d8f20a_rw_1200.jpg?h=33312aafb5894955561eb1b6ebac8dee)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/bc24e2a9-f449-41a8-a1b1-77894a41737e_rw_1200.jpg?h=01a26ab75bb28f8f63214a10b3bb1677)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/04539790-5184-430e-ae3e-f9a30ab7c471_rw_1200.jpg?h=6ec232c12a676837ee76e5822820fa7a)
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/0f38c123-9b20-44d9-af05-cd2efb9f0a3d_rw_1200.jpg?h=a4e55f73f5245cd5bf8292e5471ce4af)
Mood Board
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/c616386a-f714-4c7e-8f70-e115e4d734da_rw_1920.jpg?h=26b06e5b0823701287619be408705709)
Initial Logo Ideas
![](https://cdn.myportfolio.com/f78fdc0e-122f-4c87-919d-9ac3872c0888/70c2ca1c-86a9-44d2-aee9-ee80b790ed55_rw_1920.png?h=d08c93626a2b1ecbe3c3248c83021561)